By: Rob Harris
Eagle Vines Vineyards & Golf Club, located in California’s Napa Valley and designed by Johnny Miller, looks like a beautiful spot to play golf.
The public course is even more enticing for women on Ladies Day, as it provides slightly discounted rates. So alleges a lawsuit recently filed by Steve Frye. Mr. Frye believes this practice is unlawful, as he claims to be the victim of sex discrimination.
Mr. Frye’s attorney, Alfred Rava, explained the lawsuit as follows: “Eagle Vines discriminated against plaintiff, as well as other male golfers, on Ladies Day by charging plaintiff and other male golfers a higher price than it charged female patrons to play golf — no matter how experienced or skilled female golfers were in comparison to male golfers.”
Rava appears to have developed a practice specialty at asserting similar discrimination claims on behalf of men. He sued the Oakland A’s for excluding men from a floppy hat giveaway on Mother’s Day. He sued the San Diego Repertory Theatre for providing discounted tickets to women on certain nights, and he has sued various California restaurants and clubs for their Ladies Nights promotions.
I am the father of three daughters who would welcome any encouragement to get them on a golf course. Is anyone other than Mr. Frye and his attorney troubled by Eagle Vines’ promotion? Does the law really have to go here?